XOLOGY

Launched in 2019, XOLOGY took the packaging and processing method introduced by Keurig and Nespresso for coffee and sustainably re-imagined it for a healthier purpose by way of XOLOGY. Inspired by Keurig's K-Cups and Nespresso's Pods, XOLOGY filled their compostable pods with high-quality vitamins, supplements, sports nutrition and nootropics products in place of classic ground coffee beans. Working in tangent with a patented Shaker System, XOLOGY targeted consumers who wanted healthy nutrition products on-the-go.

MY ROLE

I led the design and development of XOLOGY’s brand identity, eCommerce website, and packing. Post-launch, I ran all marketing channels for the brand. This included: Marketing automation, content creation, email marketing, affiliate, influencer, and organic social. Additionally, I managed all internal operations, including shipping (until scaled to a 3PL), customer experience, and management of all internal employees and freelance contractors.